SUMMARY: The Membership Services Director is responsible for the development and implementation of membership recruitment/retention strategies to enhance the overall effectiveness and impact of APHA and support for all APHA sections, SPIGS, Forum and Caucuses. Using both proven and new strategies, the individual will plan, direct, coordinate, and implement the Association's membership retention and recruitment activities and will be evaluated on effectiveness of these strategies. The Membership Services Director must be familiar with iMIS and be able to use the available data to enhance recruitment and retention efforts. The Director will manage the department’s budget and work with staff to identify new benefits as well as non-dues revenue sources. The individual will define and manage member services including quality of responses and turnaround time. The Membership Services Director serves as the staff liaison to several volunteer leadership groups.
RESPONSIBILITIES: Research and identify potential membership markets, services and trends. Plan and implement conventional and innovative membership campaigns for Association with a goal of increasing membership through retention of existing members and recruitment of new members. Develop new marketing materials (online and offline). Evaluate and report results of all promotional activity through tracking, analyses of returns, and revenue versus expense for each project. Calculate and distribute high level membership metrics including retention and attrition. Work with internal and external partners to ensure timely and accurate service to both routine and special requests. Develop thorough understanding of existing membership through survey and membership data. Clearly define and continually evaluate and update membership benefits. Work with internal departments to promote activities and successes. Oversee monthly anniversary billing/renewal process for all membership categories (online and offline). Prepare marketing schedules to ensure consistency in billing and collection. Develop and evaluate all materials related to billing/renewal/new member kits and act as primary liaison with external vendors to manage relevant activities. Track performance against budget each month. Recommend and implement campaigns to ensure meeting budgeted totals each year. Prepare annual projections on membership growth. Pursue new opportunities for non-dues revenue. Supervise the collection of member demographic information to ensure that such data is maintained accurately. Prepare annual demographic reports and monthly membership dashboards reflecting the overall composition of the membership as well as the specific trends in composition. Work with IT and management to provide additional membership data, as requested, to staff and volunteer leadership. Perform other duties as assigned based on needs of the department and the Association.
SUPERVISES: Membership Team
Location/Region: Washington, DC (20001)